/* Picked by Hand, direction B "The Editor's Note" (design-research.md, 2026-09-22) */
:root {
  --page: #ffffff;
  --ink: #141414;
  --muted: #6b6b6b;
  --line: #e4e4e4;
  --panel: #f2f2f0;
  --accent: #2f3b30;
  --serif: "Newsreader", "Iowan Old Style", Georgia, serif;
  --sans: "Instrument Sans", "Helvetica Neue", Arial, sans-serif;
  --max: 1120px;
}

* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--page);
  color: var(--ink);
  font: 400 16.5px/1.6 var(--sans);
  -webkit-font-smoothing: antialiased;
}
a { color: var(--ink); }
a:hover { color: var(--accent); }
p { margin: 0 0 14px; }
h1, h2, h3 { font-family: var(--serif); font-weight: 400; margin: 0; font-optical-sizing: auto; }
h1 { font-size: clamp(36px, 5.4vw, 60px); line-height: 1.06; letter-spacing: -0.015em; margin-bottom: 20px; }
h2 { font-size: clamp(28px, 3.6vw, 40px); line-height: 1.12; letter-spacing: -0.01em; margin-bottom: 14px; }
h3 { font-size: 21px; line-height: 1.3; margin-bottom: 6px; }

.eyebrow, .col-head, .pick-label, .tagline, .spec-head span {
  font: 500 11px/1.4 var(--sans);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}
.eyebrow { margin-bottom: 14px; }

/* Masthead */
.masthead {
  text-align: center;
  padding: 22px 16px 16px;
  border-bottom: 1px solid var(--line);
}
.wordmark {
  font: 500 17px/1 var(--serif);
  letter-spacing: 0.2em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--ink);
}
.tagline { margin: 8px 0 0; letter-spacing: 0.22em; font-size: 10px; }
.tagline span { padding: 0 4px; }

main { max-width: var(--max); margin: 0 auto; padding: 0 16px; }
section { padding: 64px 0; border-bottom: 1px solid var(--line); }
section:last-of-type { border-bottom: 0; }
.lede { color: var(--muted); max-width: 640px; font-size: 17px; }

/* Hero */
.hero { display: grid; grid-template-columns: 1fr; gap: 40px; padding-top: 48px; align-items: start; }
@media (min-width: 900px) { .hero { grid-template-columns: 1.1fr 0.9fr; gap: 64px; padding-top: 72px; } }
.sub { font-size: 18px; color: var(--muted); max-width: 540px; }
.price { font: 400 22px/1.4 var(--serif); margin: 22px 0 24px; }
.price span { display: block; font: 400 15px/1.5 var(--sans); color: var(--muted); margin-top: 4px; }

.btn {
  display: inline-flex; align-items: center; justify-content: center;
  height: 52px; padding: 0 28px;
  background: var(--ink); color: #fff;
  font: 500 13px/1 var(--sans); letter-spacing: 0.1em; text-transform: uppercase;
  text-decoration: none; border: 0; border-radius: 0;
  transition: background .15s ease;
}
.btn:hover { background: #000; color: #fff; }
.btn-block { display: flex; width: 100%; margin: 28px 0 12px; }
.textlink { display: inline-block; margin-left: 22px; font-size: 15px; text-underline-offset: 4px; }
@media (max-width: 520px) {
  .hero .btn { display: flex; width: 100%; }
  .textlink { margin: 16px 0 0; }
}

/* Email specimen */
.specimen { background: var(--panel); padding: 28px 28px 22px; }
.spec-head { border-bottom: 1px solid #dcdcd8; padding-bottom: 14px; margin-bottom: 6px; }
.spec-head p { margin: 0 0 4px; font-size: 15px; }
.spec-head span { display: inline-block; width: 68px; }
.spec-list { list-style: none; margin: 0; padding: 0; }
.spec-list li { display: flex; gap: 16px; padding: 14px 0; border-bottom: 1px solid #dcdcd8; }
.spec-list .n { font: 400 15px/1.5 var(--serif); color: var(--muted); min-width: 22px; }
.spec-item { font: 400 18px/1.3 var(--serif); margin: 0 0 4px; }
.spec-meta { margin: 0; font-size: 13.5px; color: var(--muted); display: flex; align-items: center; gap: 8px; }
.tick { width: 12px; height: 7px; border-left: 1.5px solid var(--accent); border-bottom: 1.5px solid var(--accent); transform: rotate(-45deg) translateY(-2px); flex: none; }
.spec-sign { margin: 18px 0 0; font: 400 17px/1.4 var(--serif); }

/* Quote */
.quote { text-align: center; padding: 72px 0; }
.quote blockquote { margin: 0 auto 14px; max-width: 760px; font: 400 clamp(24px, 3.2vw, 34px)/1.3 var(--serif); }
.cite { color: var(--muted); font-size: 14px; margin: 0; }

/* Example */
.picks { list-style: none; margin: 36px 0 0; padding: 0; border-top: 1px solid var(--line); }
.picks li { padding: 22px 0; border-bottom: 1px solid var(--line); display: grid; grid-template-columns: 1fr; gap: 4px 40px; }
@media (min-width: 900px) { .picks li { grid-template-columns: 220px 1fr; } .picks li p:last-child { grid-column: 2; } .picks li h3 { grid-column: 2; grid-row: 1; } .picks li .pick-label { grid-row: 1 / span 2; } }
.pick-label { margin: 4px 0 6px; }
.pick-label .amt { display: block; margin-top: 6px; color: var(--ink); letter-spacing: 0.06em; }
.picks li p { color: var(--muted); margin: 0; max-width: 640px; }

.two-col { display: grid; grid-template-columns: 1fr; gap: 36px; margin-top: 40px; }
@media (min-width: 800px) { .two-col { grid-template-columns: 1fr 1fr; gap: 64px; } }
.plain { list-style: none; margin: 0; padding: 0; }
.plain li { padding: 12px 0; border-top: 1px solid var(--line); }
.plain li:last-child { border-bottom: 1px solid var(--line); }

/* Stores */
.col-head { margin: 0 0 8px; }
.stores-list { margin: 0; }
.stores-list dt { font: 400 20px/1.3 var(--serif); padding-top: 14px; border-top: 1px solid var(--line); }
.stores-list dd { margin: 4px 0 14px; color: var(--muted); }

/* How */
.steps { list-style: none; margin: 32px 0 0; padding: 0; display: grid; gap: 0; }
@media (min-width: 900px) { .steps { grid-template-columns: repeat(3, 1fr); gap: 40px; } }
.steps li { display: flex; gap: 16px; padding: 20px 0; border-top: 1px solid var(--ink); }
.steps .n { font: 400 28px/1 var(--serif); min-width: 24px; }
.steps p { color: var(--muted); margin: 0; }

/* Offer */
.offer { display: flex; justify-content: center; }
.card { width: 100%; max-width: 560px; background: var(--panel); padding: 36px 32px 28px; }
@media (max-width: 520px) { .card { padding: 28px 20px 22px; } }
.card-price { font: 400 44px/1.1 var(--serif); margin: 0 0 22px; }
.stack { list-style: none; margin: 0; padding: 0; border-top: 1px solid #dcdcd8; }
.stack li { padding: 13px 0; border-bottom: 1px solid #dcdcd8; }
.stack strong { font-weight: 600; }
.speed { text-align: center; font-size: 14px; color: var(--muted); margin: 0 0 24px; }
.promise { border-top: 1px solid var(--ink); padding-top: 18px; }
.promise-name { font: 400 21px/1.3 var(--serif); margin: 0 0 8px; }
.promise p:last-child { color: var(--muted); font-size: 15px; margin: 0; }

/* FAQ */
.faq { max-width: 720px; margin: 0 auto; }
.faq details { border-top: 1px solid var(--line); padding: 18px 0; }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; font: 400 19px/1.4 var(--serif); list-style: none; display: flex; justify-content: space-between; gap: 16px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-family: var(--sans); color: var(--muted); }
.faq details[open] summary::after { content: "\2013"; }
.faq details p { margin: 10px 0 0; color: var(--muted); }

/* Footer */
.foot { border-top: 1px solid var(--line); padding: 40px 16px 56px; text-align: center; color: var(--muted); font-size: 14px; }
.foot-mark { font: 500 14px/1 var(--serif); letter-spacing: 0.2em; text-transform: uppercase; color: var(--ink); margin-bottom: 12px; }
.legal { max-width: 720px; margin: 14px auto 0; font-size: 12.5px; line-height: 1.6; }

/* Additions, September 22: next-step line, photo slots, founder note, spots */
.next { font-size: 14px; color: var(--muted); margin: 16px 0 0; max-width: 480px; }
.flatlay { margin: 0 auto; max-width: var(--max); padding: 0 16px 8px; }
.flatlay img { display: block; width: 100%; height: auto; aspect-ratio: 16 / 9; object-fit: cover; filter: saturate(0.85); }
.flatlay figcaption { font-size: 13px; color: var(--muted); margin-top: 8px; }
.note-from { background: var(--panel); border-bottom: 0; margin: 0 -16px; padding: 56px 16px; }
.note-inner { max-width: 760px; margin: 0 auto; display: flex; gap: 32px; align-items: flex-start; }
.note-photo { width: 112px; height: 140px; object-fit: cover; flex: none; filter: grayscale(0.15); }
.note-body { font: 400 21px/1.5 var(--serif); margin-bottom: 16px; }
.note-sign { font: 400 18px/1.4 var(--serif); margin: 0; }
@media (max-width: 600px) { .note-inner { flex-direction: column; gap: 20px; } .note-body { font-size: 19px; } }
.spots { text-align: center; font-size: 14px; margin: -12px 0 24px; color: var(--ink); }

[hidden] { display: none !important; }

/* Mobile-first hero, revision 2026-09-22 (mobile-lp-research.md) */
.masthead { padding: 14px 16px 12px; }
.band { margin: 0 -16px; }
.band img { display: block; width: 100%; height: auto; aspect-ratio: 16 / 9; object-fit: cover; }
@media (min-width: 900px) { .band { margin: 32px 0 0; } .band img { max-height: 420px; } }
.hero { padding-top: 22px; gap: 26px; }
@media (min-width: 900px) { .hero { padding-top: 56px; gap: 64px; } }
.hero h1 { margin-bottom: 12px; }
@media (max-width: 520px) { .hero h1 { font-size: 33px; line-height: 1.08; } }
.hero .sub { font-size: 16.5px; line-height: 1.5; margin-bottom: 0; }
.hero .price { margin: 14px 0 16px; font-size: 20px; }
.hero .price span { font-size: 14.5px; }
.btn-hero { min-width: 280px; }
.risk { font-size: 13px; color: var(--muted); margin: 10px 0 0; letter-spacing: 0.01em; }
.hero .risk { text-align: left; }
@media (max-width: 520px) { .hero .risk { text-align: center; } }
.card .risk { text-align: center; margin: -2px 0 14px; }

/* Specimen with item photos */
.specimen { padding: 18px 18px 16px; }
@media (min-width: 900px) { .specimen { padding: 26px 26px 20px; } }
.spec-head { padding-bottom: 10px; }
.spec-head p { font-size: 14px; }
.spec-list li { align-items: center; gap: 14px; padding: 10px 0; }
.spec-list img { width: 64px; height: 64px; object-fit: cover; flex: none; background: #fff; }
.spec-item { font-size: 16.5px; }
.spec-meta .amt { color: var(--ink); margin-left: 2px; }
.spec-cap { margin: 12px 0 0; font-size: 12.5px; color: var(--muted); }

/* Sticky button, phones only */
.sticky { position: fixed; left: 0; right: 0; bottom: 0; z-index: 20; background: rgba(255,255,255,0.97); border-top: 1px solid var(--line); padding: 10px 16px calc(10px + env(safe-area-inset-bottom)); }
.sticky .btn-block { margin: 0; }
.sticky .risk { text-align: center; margin: 6px 0 0; font-size: 12px; }
@media (min-width: 900px) { .sticky { display: none !important; } }
body { padding-bottom: 0; }
@media (max-width: 899px) { .foot { padding-bottom: 120px; } }
.thanks { max-width: 640px; }
.thanks section { padding-top: 40px; border-bottom: 0; }
.thanks .steps { grid-template-columns: 1fr !important; }

/* v4 (2026-09-22 night): deliverable-first hero, problem, what you get, compare. Register unchanged (design-research.md direction B). */
.hero .price span { color: var(--muted); }
.hero-visual { margin: 0; }
.hero-visual img { display: block; width: 100%; height: auto; }
.hero-visual figcaption, .cap, .photo figcaption { font-size: 12.5px; color: var(--muted); margin-top: 8px; }
@media (min-width: 900px) { .hero { grid-template-columns: 1fr 0.85fr; align-items: center; } }
.checks { list-style: none; margin: 18px 0 0; padding: 0; }
.checks li { position: relative; padding: 5px 0 5px 24px; font-size: 15px; line-height: 1.45; }
.checks li::before { content: ""; position: absolute; left: 2px; top: 11px; width: 10px; height: 5px; border-left: 1.6px solid var(--accent); border-bottom: 1.6px solid var(--accent); transform: rotate(-45deg); }
.checks-lg li { padding: 11px 0 11px 26px; border-top: 1px solid var(--line); font-size: 16px; }
.checks-lg li:last-child { border-bottom: 1px solid var(--line); }
.checks-lg li::before { top: 18px; }
.checks strong { font-weight: 600; }
.narrow { max-width: 720px; }
.body-lg { font-size: 18px; line-height: 1.6; }
section.problem, section.get, section.how, section.compare, section.last { padding: 72px 0; }
.photo { margin: 0 -16px 36px; }
.photo img { display: block; width: 100%; height: auto; aspect-ratio: 16 / 9; object-fit: cover; }
.photo figcaption { padding: 0 16px; }
@media (min-width: 900px) { .photo { margin: 0 0 40px; } .photo img { max-height: 420px; } .photo figcaption { padding: 0; } }
.pick-card { display: grid; grid-template-columns: 1fr; gap: 20px; background: var(--panel); padding: 20px; margin: 28px 0 0; max-width: 820px; }
@media (min-width: 700px) { .pick-card { grid-template-columns: 260px 1fr; gap: 32px; padding: 28px; } }
.pick-card img { width: 100%; height: auto; display: block; background: #fff; }
.pc-label { font: 500 11px/1.4 var(--sans); letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); margin: 0 0 6px; }
.pick-card h3 { font-size: 24px; }
.pc-price { color: var(--muted); margin: 0 0 12px; }
.pc-rows { margin: 0; display: grid; grid-template-columns: 1fr; }
.pc-rows dt { font: 600 12px/1.4 var(--sans); letter-spacing: 0.08em; text-transform: uppercase; color: var(--accent); padding-top: 12px; border-top: 1px solid #dcdcd8; }
.pc-rows dd { margin: 4px 0 12px; font-size: 15.5px; }
.get .col-head { margin-top: 40px; }
.set { list-style: none; margin: 32px 0 0; padding: 0; border-top: 1px solid var(--line); }
.set li { display: flex; gap: 16px; align-items: center; padding: 14px 0; border-bottom: 1px solid var(--line); }
.set img { width: 72px; height: 72px; object-fit: cover; flex: none; background: var(--panel); }
.set h3 { font-size: 18.5px; margin: 0 0 2px; }
.set p { margin: 0; color: var(--muted); font-size: 15px; }
.set .amt { color: var(--ink); white-space: nowrap; margin-left: 4px; }
@media (min-width: 900px) { .set { display: grid; grid-template-columns: 1fr 1fr; column-gap: 48px; } .set img { width: 88px; height: 88px; } }
.alts { display: grid; grid-template-columns: 1fr; gap: 0; margin-top: 28px; border-top: 1px solid var(--ink); }
@media (min-width: 900px) { .alts { grid-template-columns: repeat(3, 1fr); gap: 32px; border-top: 0; } .alt { border-top: 1px solid var(--ink); } }
.alt { padding: 18px 0; border-bottom: 1px solid var(--line); }
.alt p { margin: 0; color: var(--muted); }
.alt .alt-name { font: 400 21px/1.3 var(--serif); color: var(--ink); margin-bottom: 6px; }
.alt-us { background: var(--panel); padding: 18px 16px; border-bottom: 0; }
.alt-us p { color: var(--ink); }
.anchor { color: var(--muted); margin: -12px 0 18px; }
.card .checks { border-top: 1px solid #dcdcd8; padding-top: 8px; margin-top: 0; }
.card .checks li { font-size: 15.5px; }
.limit { font-size: 13.5px; color: var(--muted); margin: 16px 0 0; }
.promise { border-top: 1px solid var(--ink); padding-top: 18px; margin-top: 8px; }
.promise p:last-child { color: var(--ink); }
.last { text-align: center; border-bottom: 0; }
.last-line { font: 400 clamp(24px, 3vw, 32px)/1.25 var(--serif); max-width: 640px; margin: 0 auto 22px; }
.last .risk { text-align: center; }
@media (max-width: 699px) { .pick-card { grid-template-columns: 112px 1fr; gap: 16px; padding: 16px; } .pick-card h3 { font-size: 20px; } .pick-card > div { display: contents; } .pick-card img { grid-row: span 3; } .pc-label, .pick-card h3, .pc-price { grid-column: 2; } .pc-rows { grid-column: 1 / -1; } }
.fitnotes { max-width: 720px; margin-top: 36px; }


/* The local-time note sits inline inside the price line. */
.price span.js-localtime { display: inline; margin: 0; }